Applesauce Container

I love applesauce and I eat about two containers of Mott’s Applesauce a day.  I feel like now is a great time to analyze the design of the applesauce container.  The container uses color, product display, and a natural setting to lure potential buyers.

            The bright yellow top foil of the applesauce is very attractive to people walking past in a grocery store.  I initially got into applesauce because it caught my eye when I was shopping with my mom and I begged her to get it.  This simple yellow color acts as a bait children and adults alike.  The yellow color also works as distinction for infants getting fed applesauce.  They can associate the yellow top with applesauce.  By this association, infants can either accept or deny the food based on past experience with the food item.

            The applesauce container uses great product display.  Product display is the ability to see the product through the packaging.  One can see the actual applesauce through the clear plastic packaging.  Studies have shown that a person is more likely to buy something when they can see the product they are going to consume.  This maybe because the buyer can see that the product is safe to consume and actually there.  This is the mission of Mott’s® when making this product with clear plastic packaging.

            The applesauce packaging also has a natural setting.  The “O” in the Mott’s is depicted as a sun radiating throughout the lid, essentially consuming the foil lid with the yellow color.  The lid also has green leaves to depict nice weather in spring or summer.  It shows delicious apples, one of the apples sliced in half to further show the origin of the product.  This natural setting immediately makes the buyer think of the word “organic” or “healthy.”